Services

Our custom approach adapts to a constantly evolving digital landscape and can integrate a broad range of media, including online, print, broadcast and events.

Marketing

Branding

Your brand is not just a logo or a tagline – your brand is your company's identity. It needs to remain consistent throughout everything that you do. What are you known for? What adjectives should come to mind when people think of your business. That step comes long before you pick a Mission Statement, choose logo colors or build a website. Your brand is you. Trust it to xiik and we guarantee you brand consistency across every single marketing piece we produce.

Competitive Analysis

You think you know who your competitors are. You may even have a list of all of the companies in your industry. Unfortunately, the count doesn't end there. There may be freelancers stealing your market share. There are probably companies that can easily vertically integrate to do what you do. xiik can even identify substitutes to your product or service that may not even be in your industry. We'll identify the likely and unlikely threats, possible allies and even provide your competitive strengths and weaknesses. Half of being ready for battle is knowing who you're fighting. Armed with this data, you can tailor your message and your plan to fight and win.

Marketing Research

Customers are funny in that they often want you to tell them what they want. However, getting feedback is not always the easiest thing. We help you cheat a little by doing the research for you. Whether it's customer interviews, forums, surveying or studying market trends, xiik gives you an insight into the mind of your customers. Once the hard part is done, all you have to do is deliver.

Web Development

Web Design

Your website can be your flagship marketing piece or your embarrassing reminder of "That day I tried to use Microsoft Paint." Creating powerful looks, feels and interfaces is one of the things we do best.

We look at your brand and your target market to build a site that clearly represents your company and speaks to your customers. The end result is a pretty picture that actually adds value to your business.

E-Commerce

A sale is the ideal result of almost any marketing initiative. In any e-commerce site we build we offer you the ability to further market your products. Consider coupons, complimentary product bundling, point-of-purchase up-selling, e-newsletter sales announcements, etc.

On the back end, we provide an easy-to-use application with the power to handle hundreds of thousands of products and categories or even just one. You'll also have access to key metrics such as highest-selling products and best selling days/times to help continue the marketing cycle.

Content Management

Our Content Management System opportunities are amazing! Guaranteed to work flawlessly with your website, these tools take the headache out of updating your marketing content once or continually.

Paired with our sourcing tools, you can actually deliver different content to different people depending on who they are, where they are from or what their needs are. To top it all off, we can deliver multivariate testing, allowing you to try different combinations of content blocks on your site and see how your users respond to it. Your site can actually learn and react to changes in user patterns, keeping your message on point and on target!

Usability Testing

Wouldn't it be nice if you could test out your marketing campaigns in a real environment? You can. We can judge whether or not your interactive project will be a success by seeing how target audiences interact with the product itself. We have experience planning, conducting, and reporting task-analysis tests with actual end users to uncover potential issues that can be addressed during design and development—saving your organization time and money in the long run! Our experience includes working with young children, teenagers, and adults in testing environments with paper prototypes and beta versions of Web sites.

Advertising

Media Buying

Whether it's a two-page spread in a national magazine or a quarter-page link in a local e-newsletter, we've got the experience to get you the best visibility at the best rate.

Our Ad team has worked with media venues all over the country, segmenting markets, researching exposure and negotiating pricing. Internally and through our partners, we can produce stunning print, web, radio and even video advertisements that will really engage your customers.

Lead Sourcing

Advertising is meaningless if you don't know if it's working. Our team not only puts your ads out there, but studies how the message is performing and which ads produce the best results at the lowest cost-per-acquisition.

Whether through detailed surveys, unobtrusive questions or even customer interviews, we can find out how your consumers heard about you and how we can improve your call-to-action message.